la foire aux vins
French wine fair
Taking place early Fall in France, ‘La Foire Aux Vins’ is when the French stock-up on wine.
This time of year, stores are moving the last bottles from older vintages at a great discount to bring in wines for the new year.
La Cave is a French shop so we have one too!
Enjoy up to 30% discount while stocks last on all wines with 🍷. The more you buy, the bigger the discount - let’s get you set up for the Holidays!
15% discount | 6+ bottles
20% discount | 12+ bottles
30% discount | 24+ bottles
offer on all wines with 🍷 until stocks last
*free shipping in California - always!
a little history
“La foire aux vins” was born in Brittany, France in 1973 at Landerneau. Responsible of central purchasing at E.Leclerc market, Francois Paul Bordais had enough of only selling table wines. He contacted the main ‘negoces houses’ that sell wines in France and offered a collaboration.
Today, ‘La Foire Aux Vins’ represents 400 000 000Euros ($450 million) of revenue and more than 70% of the French participate!